Andretti Sports Marketing Story
Andretti Sports Marketing is an Indianapolis-based sports, entertainment and event marketing company with satellite offices in Toronto, New York and Ft. Lauderdale. We are focused on providing quality return-on-investment for our clients by connecting their brands with key stakeholders.
The Andretti organization ranks among the leaders in sports business-to-business deal formation in all of professional sports with a client lineup that is a who's who of both national and global corporations.
Andretti Sports Marketing promotes major urban events throughout North America and represents clients in professional and amateur racing, golf, football, fashion, sports technology, extreme sports, amateur athletics, consumer retail, consumer packaged goods, logistics, made-for-television events, automotive sector, hospitality, technology, charitable and more.
By partnering with Andretti Sports Marketing you will instantly see the power of our brand ambassadors all working for your success. Through our collaboration with MDC Partners Inc. (NASDAQ: MDCA), we have 40 sister agencies that can contribute to effective staffing, creative development and fulfillment.
If you are in need of innovative sports, entertainment and event marketing solutions, we are the team that can help you break through a crowded marketplace to meet your objectives. The same drive and determination that leads a championship professional sports team, drives Andretti Sports Marketing.
Chief Executive Officer
Michael Andretti leads his businesses with the same focus and determination he showed behind the wheel of a race car. In addition to championship race teams, Andretti built one of the most sought after business-to-business sports marketing agencies.
He knows the importance of striving for excellence and pushes to move from good to great. He raises the bar and sets new standards. He knows what it takes to be a Champion.
Expectations are high when you enter the world of racing with a name like Andretti, and Michael Andretti has been raising the bar as a driver, team owner and businessman throughout his illustrious career.
When Andretti hung up his helmet and ended his full-time driving career, the 1991 series champion left as the winningest driver in CART history with 42 victories. He is also second on the list of IndyCar laps led, right behind his father, Mario, with 6,702.
As one of the most well-known racing personalities in the United States, Michael stepped out of the race car on a full-time basis in 2003 as CART's most successful driver. That success continued in the business world. First with the formation of Andretti Autosport Holding Company, Inc. and the championship race teams, and again with the creation of Andretti Sports Marketing, a subsidiary company.
Since 2005 John Lopes has led the commercial business of and served on the board of directors for Andretti Autosport's championship teams as its Chief Marketing Officer. In 2011, John and his partners, Starke Taylor and Michael Andretti, formally established Andretti Sports Marketing. John oversees business development, sponsorships, public relations, social media, contract negotiations, business-to-business platforms, commercial strategy, event promotions, experiential marketing and growth initiatives as a board member and the president of Andretti Sports Marketing.
John was recently listed #68 on Social Media Marketing Magazine's list of top 100 CMOs on Twitter.
A 1993 graduate of West Point and the Duke University School of Law, John practiced private commercial law in Dallas representing sports-related clients in NASCAR, the NFL, professional soccer and the NBA's Dallas Mavericks. John joined Michael Andretti's growing sports business from Championship Auto Racing Teams (CART) where he served as its executive vice president of operations and chairman of its board of team owners where he led the technical, competition and officiating side of that international sanctioning organization while operating events in the United States, Canada, Mexico, Brazil, Australia, Japan, Germany and England.
John has been a guest lecturer at the University of Texas, Purdue, California Davis, California Western and for the Texas Bar Association as well as for numerous corporate clients such as Apple Canada, One America and ExactTarget.
John's charitable work has included service as a board member for organizations such as Boys and Girls Clubs of Indianapolis, Dallas Children's Hospital Camp Jubilee, Big Brothers and Sisters of Dallas, Racing for Cancer and The Michael Andretti Foundation. He resides in the small Indiana town of Zionsville with his family.
In 2011, Starke Taylor leveraged a 20-year professional sports marketing career as a founding partner of Andretti Sports Marketing. Starke oversees marketing, client services, finance, consumer strategy, event planning, brand management, creative design and client accounts as a board member and as the EVP/CMO of Andretti Sports Marketing, which provides scale to its larger projects via a collaborative venture with publically traded marketing giant, MDC Partners.
Starke represents clients in professional and amateur racing, golf, football, extreme sports, sports technology, consumer retail, amateur athletics and more. His well-respected knowledge of marketing is diverse with his experience in multiple sporting platforms, including various forms of motorsports, NFL, NBA, PGA, professional soccer and entitlement work with arenas and urban sporting venues.
Starke has occupied sports marketing management positions with multiple blue chip public companies including Motorola and Philips Van Heusen where he managed a sports marketing portfolio for PVH's multiple brands including IZOD and Van Heusen to name a few.
Starke is also a published author in the field of health and wellness. He resides with his family in Zionsville, Indiana.
Kevin Healy has more than 30 years of business and marketing experience, including 12 years as a key member of the leadership team who managed the turnaround and profitable growth of AirTran Airways. In 2010 he was a part of the group that negotiated AirTran's successful merger with Southwest Airlines.
After a seven-year run as a sponsor of Andretti Autosport while with AirTran Airways, Healy joined Andretti Sports Marketing in 2012 in its efforts to bring back IndyCar racing to the historic Milwaukee Mile. Serving as General Manager of the event, Healy led the team that successfully rebranded and reenergized what came to be known as the Milwaukee IndyFest. Healy was a leader of the team credited with successfully turning around the Grand Prix of Baltimore presented by SRT in 2012. Healy currently serves as Managing Director at Andretti Sports Marketing. In this capacity, he is responsible for business development, government affairs, including public-private-partnership formation, growth strategies, and new event venue analysis and is a member of Andretti Sports Marketing's senior management.
Healy joined AirTran Airways in April 1999 as vice president - planning and was later promoted to senior vice president - marketing & planning. In this role he was responsible for the airline's route strategy, scheduling, pricing, distribution, revenue management, marketing, sales and public relations, as well as government and community affairs.
In July 2002, Healy was appointed by Governor Jeb Bush to serve on the Florida Commission on Tourism and is a member of the board of directors of Visit Florida. Healy also served on the board of directors for the Orlando-Orange County Convention and Visitors Bureau and the board of the Central Florida Partnership.
A native of Washington, D.C., Healy attended Spring Hill College in Mobile, Alabama. Kevin and his wife currently reside in Charlottesville, Virginia.
J-F Thormann, who has worked alongside Michael Andretti for the past three decades, joined Andretti Sports Marketing in 2011 and now works as it’s Secretary/Treasurer.
In addition to his managerial, business administration and strategic planning duties, Thormann, works on many of the company’s international initiatives while leveraging his multi lingual fluency, including French.
A graduate of Towson University in Baltimore, Thormann spent many years in the petroleum industry before becoming Michael Andretti’s closest business advisor. Thormann owned and operated successful retail sites for Shell, Texaco and Sunoco. He was also the Managing Director for the International Retail Corporation, which operated 17 high-volume Amoco, Mobil and Sunoco service stations on the Eastern Seaboard interstate highways.
Thormann also serves on the Board of Directors for The Michael Andretti Foundation.
Director of Marketing Services
Laura has developed, managed and marketed programs around such properties as the NCAA Final Four, NCAA Football, Major League Baseball, NASCAR, IZOD IndyCar Series, The Masters, BCS Bowl Game, The Rose Bowl, Daytona 500, Indianapolis 500, Winter Olympics and many more.
Laura Cooper joined Andretti Sports Marketing in 2012 leading the team's marketing services at the Milwaukee IndyFest, Grand Prix of Baltimore presented by SRT and Global Rallycross Championship race at SEMA. In 2013, Laura, joined the GRC team in the inaugural ESPN Global X Games, and assisted in the event production for four international events, while also directing her talented staff for all Andretti Sports Marketing events. Her career in marketing and motorsports started more than 16 years ago at Skip Barber Racing School and Newman Haas Racing. During her free time you can find 'Coop' at her home away from home in Elkhart Lake, WI.
Director of Operations
Scott Rush has been with the Andretti organization since the Grand Prix of Long Beach in 2002. He worked his way up with the team from managing their hospitality and show car programs to now running the operations department for Andretti Sports Marketing. During his time with Andretti Hospitality, Scott served high-level clientele and managed executive facilities for corporate guests. Scott and his operations team have successfully promoted and managed events for the IndyCar Series, Global Rallycross and ESPN X Games.
Scott acquired his interest in racing at a young age from watching Sprint car races in Kokomo, IN with his father. He went on to Purdue University and ran the Purdue Grand Prix Foundation, their 40th annual go kart race, which raises money for scholarships for incoming freshmen. Scott is married with two children and resides near Logansport, IN.
General Manager, Miami ePrix
Chuck M. Martinez is a proven hands-on leader with an extensive background in sales and event management. Chuck’s diverse experience includes 16 years in the hospitality industry with multiple hotel companies as well the Greater Miami Convention & Visitors Bureau. He later moved to PGI where he managed regional operations and supervised work on major corporate events for numerous multi-national companies including Coca-Cola, Ford, Pfizer, and GE. While at CART, Chuck served as Vice President of Hispanic Marketing and President/General Manager of the Grand Prix Americas. In the summer of 2014, Chuck joined the Andretti Sports Marketing team as the general manager of the FIA Formula E Miami ePrix.
As Managing Partner of Adelfi Group, a firm he founded, Chuck built a solutions-driven consulting firm with long-standing clients from such industries as hospitality, trade association, airline, motorsports, and government.
Chuck holds degrees from the University of Florida (Liberal Arts) and from Florida International University (Hospitality Management).
General Manager, Indy Grand Prix of Louisiana
As the previous general manager for the annual Verizon IndyCar Series Grand Prix of St. Petersburg, Tim’s work included business development, government affairs, private-public partnership, and event management as he led his staff in operating, marketing, and promoting the annual street race. In the summer of 2014, Tim joined the Andretti Sports Marketing team and serves as the General Manager of the Indy Grand Prix of New Orleans.
Tim’s professional experience in the sports industry includes the FIFA World Cup, Olympic games, Disney’s Wide World of Sports, Champ Car World Series, and Honda Indy Toronto.
Ramsberger serves on the Tampa Bay Sports Commission, St. Petersburg Sports Alliance, and the All Children’s Hospital Foundation Board of Trustees. He is also a certified open water scuba diver, a USCG licensed boat captain and FAA licensed private pilot.
Tim graduated from Florida State University with degrees in business administration and Law. He received his MBA from Rollins College in 2000. He currently resides in St. Petersburg, Florida with his wife and three children.
Tim Mayer, 48, was raised in motorsport, son of McLaren founder, Teddy Mayer. Born and raised in the UK, he attended Welling College, then moved to the US and received his BS in Management from Lehigh University in Pennsylvania.
After a stint as an officer in the US Army, Mayer organized IndyCar races around the world from 1992 to 1998; helped with the construction of several circuits; and produced international television for multiple series.
In 1998 Mayer became the Senior VP for Racing Operations at CART, overseeing all of the operational aspects of the organization, while becoming a Vice President of the Automobile Competition Committee of the United States (ACCUS), the US ASN.
Mayer moved to become the Chief Operating Officer of IMSA in 2003, operating multiple series at all levels, and later added the title of COO and Race Director of the American Le Mans Series.
In 2009, Mayer, who lives in Atlanta with his two sons, moved to run his own firm, G3 Communications, covering all aspects of racing and consumer events, especially sustainable transportation.
In adition to his work with Andretti Sports Marketing, Mayer is a Partner in the DOJUPA Group, a boutique marketing company dedicated to the automotive dream, and specializing in high end programs for manufacturers and OEM’s
Mayer was elected an independent Director of the ACCUS and the US Alternate Delegate to the FIA with Senate President Nick Craw. Mayer is also President of US Race Management, the ACCUS company responsible for the organization of World Championship events in the US. He is an FIA Super License holder, as a Steward for Formula One, the World Endurance Championship, the World Touring Car Championship and several other series.
With access to over 40 sister agencies associated with MDC Partners, Andretti Sports Marketing can draw upon a broad range of skills and experience in fulfilling your marketing needs including B2B marketing platforms, public/private partnerships, municipal negotiations, brand management, creative, digital, consumer outreach and public relations. This strategic collaboration ensures that our clients have access to current and best-in-class solutions for all of their needs.